When you track customer actions that might have different values each time they occur, such as purchases of items with different prices, you can provide transaction-specific values for each conversion. This helps you have a more accurate sense of your return on investment (ROI).

For instructions on implementing this into your code visit this up to date article: https://support.google.com/adwords/answer/6095947

Variables

 

3DCart: [total_noformat]

AspDotNetStorefront: (!ORDERTOTAL!)

Bigcommerce: %%ORDER_AMOUNT%% 

Miva Merchant: &mvt:order:formatted_total;

ProStores: <ss:value source="$invoice.totalDue"/>

Volusion: $(GrandTotal)

Zen Cart: <?php echo $order_summary['order_total']; ?>

X-Cart: {$order.order.subtotal}

Shopify

https://docs.shopify.com/themes/customization/order-status/add-conversion-tracking-to-thank-you-page

Full money amount of order, probably in dollars : {{ total_price | money_without_currency }}

        · A unique order id. order_number will print out the name of the order such as #2322 without the hash character which will suit your purposes: {{ order_number }}

        · Your shop's currency. You can either hardcode this or use {{ shop.currency }}

        · Replace the placeholders with actual liquid tags:

<img src="https://www.tracking.com/pixel.gif?amount={{ total_price | money_without_currency }}&amp;order-id={{ order_number }}&amp;currency={{ shop.currency }}" height="1"width="1"/>

Shopify for Facebook:

fbq('track', 'Purchase', { value: '{{ total_price | money_without_currency }}', currency: '{{ shop.currency }}';

WooCommerce on Wordpress

Using the following plugin on your website could make it easier to pull revenue through into Adwords
https://en-ca.wordpress.org/plugins/woocommerce-google-adwords-conversion-tracking-tag/

 

Misc. Other Platforms

http://support.springmetrics.com/customer/portal/articles/163037-how-to-track-your-website-s-revenue

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