Pre-requisites? 

What the Partner needs to be able to purchase this product. 

  • Are priced competitively in their local area 
  • Have a solid online and offline reputation
  • Solid Offer

Before proceeding, please create a new or request access to your client’s Facebook ad account and setup the billing. 

  • Billing Added to the Facebook Account
  • Audience Recommendations
  • Assets
  • An Agency Level Facebook Business Manager
  • Client Level Ad Account

I understand if I do not have the following IPPC will create and own these assets for me.

  • Google Tag Manager implemented
  • Client Level Facebook Page - We will also need access to your client’s Facebook fan page or request for us to build one as an additional $200 add on. 
  • Instagram Account Connected - Instagram will be tested as a placement at campaign start when eligible, separate budgets will be recommended based on proven data for your client.

Before beginning management: 

We prefer to add the Facebook assets to our Facebook Business Manager. If that does not work, we will work with alternative forms of access

  1. Audience Analysis Targeting.

Required to determine if audience size is appropriate to run ads.
Open live chat to initiate ticket.
Not required for adding remarketing to an existing AdWords account.

2. Ad Account access & Billing Added.

Agency is responsible for creating and providing access to P35X (ID:229222914085749) to manage the Ad Account or Business Manager.

  1. If client has existing ad account https://www.facebook.com/business/help/1492627900875762  Follow Scenario #1:  http://help.invisibleppc.com/partner-help/granting-facebook-ad-account-access
  2. No Business manager? Send Account ID # and approve access to P35x account once request comes in. This step requires client assistance. Follow Scenario #2: http://help.invisibleppc.com/partner-help/granting-facebook-ad-account-access
  3. If client does not have ad account IPPC will create the ad account in our Facebook Business Manager
  4. Client/Agency will still have responsibility of adding payment https://www.facebook.com/help/1620260938287919
  5. Agency (and client if desired) will be granted access via email to the account, however client will not be able to take account with them. 

3. IPPC should have access to Facebook Page per instructions above.

  1. How to add IPPC from within Business Manager https://www.facebook.com/business/help/427290247449194?helpref=related
  2. How to add IPPC from within Ad Account https://www.facebook.com/business/help/186007118118684?helpref=search&sr=1&query=add%20someone%20to%20ad%20account 
  3. Facebook Page is required to run ads. 
  4. Cost to purchase standard Facebook Page from InvisiblePPC - $200
  5. Tips for creating your own Facebook Page and PDF Version.

What the Partner needs to be able to purchase this product. 

  • Are priced competitively in their local area 
  • Have a solid online and offline reputation
  • Solid Offer

Before proceeding, please create a new or request access to your client’s Facebook ad account and setup the billing. 

  • Billing Added to the Facebook Account
  • Audience Recommendations
  • Assets
  • An Agency Level Facebook Business Manager
  • Client Level Ad Account

I understand if I do not have the following IPPC will create and own these assets for me.

  • Google Tag Manager implemented
  • Client Level Facebook Page - We will also need access to your client’s Facebook fan page or request for us to build one as an additional $200 add on. 
  • Instagram Account Connected - Instagram will be tested as a placement at campaign start when eligible, separate budgets will be recommended based on proven data for your client.

What is included:

  • Custom Ads built by a designer. If assets are requested for a package, ie. client images, and cannot be provided, IPPC will use stock images 
  • Ad content (photography, video, etc)  should be provided/ordered when onboarding. 
  • Campaign will use package ad types. 
  • *Other ad types, offers, leads, video, etc should be discussed before implementing due to additional requirements. 
  • Monthly updates to the ad copy and images. Please provide any new ad copy changes, if required for package, 7 days prior to first of new month. 
  • Audience targeting.
  • Bid & Audience Management 
  • Remarketing and Lookalike audiences included if part of your package.
  • Code generation.
  • Code (pixel) installation on landing pages created and managed by IPPC/Managed through GTM
  • If part of package - Landing page.
  • One call tracking number.

What is not included:

  • Second Call Tracking Numbers: $15 (all additional numbers will be priced at $15)
  • If not specified as part of package, Landing Page is a cost  of $300, $150 for additional variations. 
  • We will not optimize a Facebook Page.
  • If the ads account is not linked to a Facebook Page - ads can only run in the righthand column.  
  • You can purchase a Facebook Page set up while onboarding.
  • We will not create the Facebook Ads account. 
  • Code installation on landing pages not managed by IPPC.
  • Custom ad creation. Ads will follow IPPC best practices. Only suggested best practice ad copy will be used.
  • Lead ad set up. Lead ads require 3rd party integration. All set ups for lead ads must be performed by the client or agency.
  • Product feed management.

Campaign Intent

Each account is broken out into separate campaigns based on the following parameters to maximize performance in Facebook. Each campaign is issued a separate set up and recurring monthly fee. The base fee is billed once per account.

  • Landing page
  • Offer
  • Location
  • Audience target
  • Ad Type
  • Facebook Page

When selecting images to share, please try to include images with little to no text. Facebook policy wants ad to use imagery with 20% or less text within an image, which also include any logos. However, Facebook gives us several different areas to apply text alongside your imagery to receive better performance. 

When creating or requesting videos from your client, please remember that a large percentage of users don’t listen to videos with sound on and captions will be used. Video captions up to 60 seconds are included and videos over 60 seconds can be done for $3 each. Please try to be creative and impactful in the first couple seconds of a video to make a Facebook user to stop and take notice of our ad. In addition, try to keep your call to action in the beginning of the video so more users will have the opportunity to get your most important message before scrolling past. Facebook recommends video lengths between 15 - 30 seconds. 

For further image and video specifications and suggestions, view our Facebook Asset Guide.

Terms

  • Typical onboarding time is two weeks
  • Typical length of contract is specified in the product.
  • All ad spend is set to be paid for by either the client or agency. 
  • Fees are not prorated.
  • Fees are 100% non-refundable.
  • Performance is not guaranteed. 
  • Any account down due to billing issues is the responsibility of client/agency. Agency should provide written notice via the proper methods to pause or cancel should billing be down for longer than a billing period.
  • Common FAQ Answered 
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