You might be thinking... I’m collecting leads or using a lead form so we must be using leads ads… However, many don’t realize the difference between a Facebook lead ad and a normal ad. 

Facebook lead ads are a specific type of ad that host your lead form right within the Facebook or Instagram application instead of pushing your traffic directly to a landing page for conversion. The ad will look like other ads in the wild, however when you click on it will take you to a screen like in the image below. From there, a user will fill out and submit. 

Are lead ads right for you?

Lead form ads perform better for products or services that don’t require a high level of committment or education before conversion. If you are wondering if you should try lead ads, just ask one of our specialists! 

Link: About Lead Ads

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