You might be thinking... I’m collecting leads or using a lead form so we must be using leads ads… However, many don’t realize the difference between a Facebook lead ad and a normal ad.
Facebook lead ads are a specific type of ad that host your lead form right within the Facebook or Instagram application instead of pushing your traffic directly to a landing page for conversion. The ad will look like other ads in the wild, however when you click on it will take you to a screen like in the image below. From there, a user will fill out and submit.
Are lead ads right for you?
Lead form ads perform better for products or services that don’t require a high level of committment or education before conversion. If you are wondering if you should try lead ads, just ask one of our specialists!
Link: About Lead Ads