Agency holds responsibility for all platforms not listed below.

When you track customer actions that might have different values each time they occur, such as purchases of items with different prices, you can provide transaction-specific values for each conversion. This helps you have a more accurate sense of your return on investment (ROI).

For instructions on implementing this into your code visit this up to date article: https://support.google.com/adwords/answer/6095947

Variables

3DCart: [total_noformat]

AspDotNetStorefront: (!ORDERTOTAL!)

Bigcommerce: %%ORDER_AMOUNT%% 

Miva Merchant: &mvt:order:formatted_total;

ProStores: <ss:value source="$invoice.totalDue"/>

Volusion: $(GrandTotal)

Zen Cart: <?php echo $order_summary['order_total']; ?>

X-Cart: {$order.order.subtotal}

Shopify

Will not use Google Tag Manager.

https://docs.shopify.com/themes/customization/order-status/add-conversion-tracking-to-thank-you-page

Full money amount of order, probably in dollars : {{ total_price | money_without_currency }}

        · A unique order id. order_number will print out the name of the order such as #2322 without the hash character which will suit your purposes: {{ order_number }}

        · Your shop's currency. You can either hardcode this or use {{ shop.currency }}

        · Replace the placeholders with actual liquid tags:

<img src="https://www.tracking.com/pixel.gif?amount={{ total_price | money_without_currency }}&amp;order-id={{ order_number }}&amp;currency={{ shop.currency }}" height="1"width="1"/>

Shopify for Facebook:

fbq('track', 'Purchase', { value: '{{ total_price | money_without_currency }}', currency: '{{ shop.currency }}';

WooCommerce on Wordpress

Using the following plugin on your website could make it easier to pull revenue through into Adwords
https://en-ca.wordpress.org/plugins/woocommerce-google-adwords-conversion-tracking-tag/

Misc. Other Platforms

http://support.springmetrics.com/customer/portal/articles/163037-how-to-track-your-website-s-revenue

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